annual reports

ITC Holdings, Inc.

2008 Annual Report

ITC is the nation's first fully-independent electric energy transmission company. This annual report depicts how ITC is:

• transforming the energy industry through its independence,
• shaping the energy policy to promote non-discriminatory access to the transmission grid,
• and envisioning a future where a robust transmission grid serves as the backbone of economic development, energy security and a sustainable and environmentally friendly energy system.

This 2008 annual report promotes and reinforces ITC's new brand standards and visually communicates the message of transforming tomorrow. The fresh, contemporary color palette used in conjunction with negative space and photography provides a new perspective on this "utilitarian" industry.

Over the pages of this report, we present ITC's transmission towers and wind turbines from a different angle – dynamic photography presents these masses of steel as works of art – transforming necessary infrastructure elements into sculptures rising from the American landscape. Through this approach we are reinforcing the message and mindset of ITC – a company that is truly transforming our energy infrastructure and leading the way for a brighter, cleaner tomorrow.

See more: We also developed the brand manual and produce their marketing materials.

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