annual reports

Wolverine World Wide, Inc.

2008 Annual Report

Wolverine World Wide has a clear focus on marketing its portfolio of brands. The company's line of lifestyle brands excites consumers around the world with innovation that brings style to purpose. And the excitement that consumers feel for these brands is clear. In 2008, the 125-year-old footwear and apparel company posted its eighth consecutive year of both record revenue and earnings per share. Throughout the pages of this year's annual report we clearly focus on the key components responsible for Wolverine's strong performance, despite difficult global market conditions.

• Clear Strengths with a focus on a steadfast Vision and diverse business model
• Clear Actions with a focus on strategic positioning and optimal efficiency
• Clear Advantages with a focus on innovation leadership and cutting-edge technology to accelerate the pace of new product introductions, reducing time-to-market and driving efficiencies
• Clear Values with a focus on community and culture and environmental stewardship
• Clear Results with a focus on financial strength and shareholder returns

Through product photography we focus on the brands – impactful hero shots, along with supporting images, communicate the diversity of Wolverine's unmatched portfolio. The use of charts and graphs allows us to highlight the company's strengths on a global scale which deliver strong and consistent financial returns.

Our design strategy, layout, color palette and typography visually reinforce what is at the heart of Wolverine World Wide – an unmatched portfolio of lifestyle brands.

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