branding

Volkswagen Credit, Inc.

VCI Academy Logo

VW Credit, Inc. (VCI), is the financial service arm of the Volkswagen Group of America, Inc. VCI provides financial products and services to Volkswagen, Audi and Bentley dealers and their customers throughout the United States. VCI needed to create a logo for their employee training division, VCI Academy. Their parent company, VW Group of America, has an existing logo for the Volkswagen University sister program. Our objective was to redesign the VCI Academy logo, simplifying it and creating visual alignment with the VW University logo, while maintaining VCI's unique identity.

Visual alignment is achieved by featuring the VW's headquarters building in Herndon, VA, along with leveraging the VW University color palette. VCI's identity is maintained by utilizing Century Gothic as the logotype, the VW Credit house font.

See more: We also create their employee training materials.

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